DERMALOGICA

Through a thoughtful always-on approach to media relations that ensures we're generating regular coverage for our core products in lifestyle, trade and news publications. We pushed Dermalogica (and ourselves) to think beyond just traditional pitching to build a strong media approach that delivers not only volume but quality coverage that tells our product stories.

Our always on program includes:

Media meetings and desksides in Toronto, Montreal & Vancouver

An always on editorial calendar of lifestyle and trend pitches that go out weekly

Thought leadership pitching positioning their educators as experts in the industry

Surprise and delights for media during key moments such as birthdays, big wins, etc.

Media treatment booking at our flagship locations in Toronto & Montreal

Event support for key launches, ranging from influencer events to media dinners