Our Story

We are a big thinking
anything is possible kind of agency.  

We are a creative PR agency built to uncover - and create - the stories that matter. We bring fresh curiosity and a considered point of view to everything we imagine on behalf of our clients. Because the best ideas don’t come from formulas - they come from perspective. Our work begins with a long lens and an open mind, and is brought to life through modern PR: earned media, influencer programs, content creation, and culturally relevant activations. We think big and execute with precision - balancing a 50,000-foot perspective with an obsession for the details.

Partners

FOUNDER / PRESIDENT

AMANDA ALVARO

Amanda is an award-winning communicator and the Founder and President of P&C She is known for executing large scale brand campaigns for Tier A consumer brands internationally. She is also a sought after media trainer and crisis communicator, guiding C-Suite executives and politicians through issues both domestically and globally.  Amanda has been named one of Canada’s Most Powerful Women by WXN (2024) and PR Person of the Year (2021).

FOUNDER / CHIEF CREATIVE OFFICER

LINDSAY MATTICK

Lindsay Mattick is the Chief Creative Officer and Co-Founder of Pomp & Circumstance (P&C), an award-winning Canadian creative /public relations agency.

PARTNER, SVP, GROWTH & CLIENT SERVICE

ERIKA CEDDIA

Erika is a Partner and SVP of Growth & Client Service, bringing a people-first approach to everything she does at P&C. Having worked across a diverse range of client sectors, Erika brings a uniquely broad perspective to every relationship and challenge — connecting dots others might miss and drawing on experience that runs the full spectrum of industries.

PARTNER, SVP & CREATIVE DIRECTOR

ROB LOSCHIAVO

Rob is Partner, SVP & Creative Director at Pomp & Circumstance, known for transforming cultural insight into bold, high-impact campaigns across PR, experiential, and integrated marketing. With over 15 years of experience, he brings a sharp creative instinct for what’s trending, newsworthy, and next, paired with the ability to turn ideas into fully realized 360 campaigns across a wide range of industries.

Awards

Globe & Mail Report on Business

Canada’s Top Growing Companies

IABC OVATION Award

Best use of special events/experiential

CPRS Ace Award

Best use of social media/influencer campaign

Strategy PR Agency

Bronze Strategy PR Agency
of the Year

PR in Canada

PR Person of the Year, Amanda Alvaro and Lindsay Mattick

AdWeek 100

One of the Fastest-Growing Agencies in the World.

StartUp 50 List

One of Canada’s Top 50 Start Ups
Canadian Business & Maclean’s Magazine

Globe & Mail Report on Business

Canada’s Top Growing Companies

IABC OVATION Award

Best use of special events/experiential

CPRS Ace Award

Best use of social media/influencer campaign

Strategy PR Agency

Bronze Strategy PR Agency
of the Year

PR in Canada

PR Person of the Year, Amanda Alvaro and Lindsay Mattick

AdWeek 100

One of the Fastest-Growing Agencies in the World.

StartUp 50 List

One of Canada’s Top 50 Start Ups
Canadian Business & Maclean’s Magazine