Skip x JUNOS
The Ask
As Skip’s exclusive delivery app partner for the JUNO Awards, we transformed Skip’s sponsorship into a culturally relevant brand platform that brought Skip’s convenience promise to life on Canada’s biggest night in music.
The Approach
In 2025, for the brand’s inaugural year, we drove national engagement through an integrated program anchored by the first-ever JUNOS x Skip Orange Carpet TikTok Live, hosted on-site by @Bomanzier, which brought in close to thirty seven thousand live viewers. Featuring real-time interviews with Canadian talent, influencers, and VIPs, the livestream delivered exclusive behind-the-scenes access and interactive moments that connected fans at home directly to the excitement on the carpet. Skip also extended the experience beyond the broadcast through an immersive influencer press trip to Vancouver, where the 2025 JUNOS took place, creating high-impact branded moments designed to fuel buzz, content, and social conversation.
Building on that momentum in 2026, we expanded Skip’s presence with Skip to the Good Part(y) x JUNOS, the brand’s first-ever signature party during JUNOS weekend in Hamilton. Designed as a fully immersive and highly shareable brand experience, the event brought together media, creators, and consumers to celebrate Canadian music and culture through curated food and beverage moments, interactive brand touchpoints, and a special performance by 9x JUNO winners Arkells.
