PELOTON’S CANADIAN LAUNCH
In October 2018, we launched Peloton, the leading billion-dollar global technology company and fitness disruptor in Canada. Dubbed by US media as ‘the Netflix of fitness,’ Peloton has created an entirely new category of fitness by bringing live and on-demand boutique studio classes to the convenience and comfort of the home environment.
Peloton offers its community something no other in the market can: the ability to recreate a workout studio experience in the comfort of your own home, anytime, anywhere. To bring this to life, we launched Peloton Pad - a luxury home experience for media, influencers, and VIPs to show them firsthand, the Peloton lifestyle. By day, we offered private personalized workouts on the Peloton Bike in a home setting followed by post-workout bites to fuel guests and, by night, we kicked off with a VIP Launch Party which was the talk of the town.
To coincide with all the media buzz and insta-envy of Peloton Pad, we opened Peloton’s first Canadian retail showroom in the heart of the luxury-filled shopping neighbourhood of Yorkville on Bloor St., which features four private home vignettes for consumers to trial and experience the future of fitness.