HUAWEI TIFF 2018
Red Carpet Essentials? As the official smartphone of the Toronto International Film Festival (TIFF), the Huawei P20 Pro was looking to build awareness and create true influence around its incredible camera and battery capabilities using an earned and paid approach. To kick this off, we invited the internationally renowned king of celebrity photographers, George Pimentel, as well as Danielle Graham, CTV eTalk’s top entertainment anchor, to use the P20 Pro on and off the red carpet, capturing the star-studded action. Beyond the red carpet, Huawei brand ambassadors took over Festival Street to help passersby take the perfect shot with the iconic TIFF sign. Armed at all angles with the P20 Pro, we made sure that Huawei got the shot.
Integrated Media Planning