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CIBC AVENTURA

 

Is it possible for a credit card brand to take you on an adventure? We think so.  To make travelers excited about the new benefits offered by CIBC’s Aventura card, we decided to do just that. With boarding passes in hand, we invited guests to travel back in time to a vintage airport lounge where they would anticipate a surprise ‘gate announcement’ which transported them to their destination… Havana, Cuba.  Complete with live music, string lights, Cuban fare and dancing, travelers got to experience the new card perks like insurance and nexus application rebates brought to life in fun, memorable ways. After a decidedly un-bank evening of entertainment and adventure, they left ready to plan their next trip with The Traveller's Travel Card.™

 

SERVICES

Strategy
Media Relations
Influencer Relations
Event Planning

 
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