October 17th. A date that will go down in Canadian history as the end of cannabis prohibition. The challenge was immense - launch multiple adult-use cannabis brands, while navigating impending regulation and legislation. Education and consumer safety was at the forefront of our minds while we helped craft and develop a net new category. This left us in uncharted waters but with a creative opportunity of a lifetime. Ultimately, we launched Irisa - a women’s wellness brand, and Canaca - a brand that celebrates the great white north, in multiple cities across Canada to an audience of stakeholders, media, and influencers. For Irisa we brought to life a new wellness regime, leaning on healers and mindfulness practitioners. For Canaca, nothing screams Canadiana like lumberjacks and pancakes with maple syrup, so off we went on an adventure (log-rolling style) ride to discover the new frontier. The result? Establishing the brands as industry leaders and paving the way for creativity to lead in execution. 



Media Relations
Experiential Marketing
Event Management

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