ARTISAN SERIES: BOMBAY SAPPHIRE x LIGHTS
Creativity, shaken or stirred? To bring the Bombay Sapphire Artisan Series emerging art competition to life in its third year in Canada we wanted to show the spirit of the series in action. We knew that Canadian music pop sensation LIGHTS was exploring art and drawing as a passion project. We partnered to curate and exhibit LIGHTS’s first-ever public art show, proving that creativity should never be restricted by your day job. The effort was meant to amplify the Artisan Series and encourage submissions from emerging Canadian artists. Artists across Canada responded, beating out most American cities in artist submissions and making Canada one of the most successful markets of the competition. Ultimately, Montreal artist Erik Nieminen won the North American competition at Art Basel in Miami and the media coverage for Bombay Sapphire exceeded all past years, firmly establishing Bombay Sapphire’s art credentials and Canadian’s love of the brand.
Integrated Media Planning