Welcome to Scotch Camp. Let’s just say we took the traditional scotch tasting model and, well, we broke it. Shattered it. We asked ourselves: where is the perfect location to taste a fine single malt scotch on a fall day… and Scotch Camp in picturesque Caledon, Ontario was born. We trekked over sixty media, influencers and consumers through the wilderness – on a never-been-done-before ‘whisky hike’ designed to attract new (and younger) scotch drinkers. Complete with fire-side entertainment and canoe rides, our whisky aficionados were invited to sample each of the five malts and learn first-hand about the geography, history, legends and flavours behind the brands during a tasting like no other.
Services: Strategy, Media Relations, Influencer Relations, Content Development, Event Planning.