Gaining visibility online has become more and more difficult as the digital noise of the 21st century gets louder. Brands are forced to find new and creative ways to market their message and reach target audiences without being drowned out.

That’s where experiential advertising comes into the picture. Experiential marketing opens the door to a world of opportunity for businesses that are willing to go big and think outside the box. 

If you want your brand to attract and retain the attention of target buyers, experiential marketing companies in Toronto, like Pomp & Circumstance (P&C), can help. Brand experience agencies have a range of talent, from marketers to artists who can tell an interactive story that resonates with participants.

In this article, we answer basic questions like, “What is experiential advertising?” and introduce you to the best experiential marketing firm in Toronto.

What Is Experiential Advertising?

Experiential advertising, better known as “engagement marketing” or “experiential marketing,” is a marketing strategy that increases brand awareness by creating memorable, interactive experiences that directly engage consumers. An effective experiential campaign humanizes your brand and amplifies its message.

In traditional marketing, consumers are passive recipients of a company’s brand communications. In experiential marketing, consumers are active participants in a brand’s advertising campaign. This interaction between company and consumer forges a relationship between the two parties. Experiential advertising campaigns help consumers see your brand in a different light, making them feel connected with instead of sold to. 

In experiential advertising, execution is everything, which is why it’s important to use experiential marketing companies in Toronto, like P&C, that know what they're doing. A good brand experience agency will be able to create a lasting impression on consumers that boosts sales and sets the stage for long-term loyalty. 

So, what exactly do top experiential marketing agencies do?

What Do Top Experiential Marketing Agencies Do?

Experiential marketing firms in Toronto and other locations around the world plan immersive brand experiences that encourage the active participation of consumers. Generally, brand experience agency services include location planning, logistics, and staffing solutions for the campaign. 

Top experiential marketing companies in Toronto, such as P&C, will take care of everything from inception to execution—but it’s not enough to put on a show. You need to know how many tickets were sold. The best experiential marketing campaigns are tracked to measure their effectiveness. For example…

Peloton’s Canadian Launch by Brand Experience Agency Pomp & Circumstance

When P&C was asked to introduce Peloton to the Canadian market, we turned to experiential advertising. First, we commissioned a national survey to learn more about Canadian exercise habits and trends. Next, we created the Peloton Pad – a luxury home experience for media, influencers, and notable VIPs to give them a taste of the Peloton lifestyle.

In addition, we opened Peloton’s first pop-up Canadian retail showroom, featuring four private home vignettes for consumers to experience the “future of fitness.” All these activities were anchored by a comprehensive media relations and influencer strategy. 

A well-thought-out experiential advertising campaign takes as much ingenuity as it does strategy. Good ideas are just that – ideas. You need a brand experience agency that can turn grand ideas into reality, and that’s exactly what we do.

Looking for the Best Experiential Marketing Companies in Toronto? Meet Pomp & Circumstance

At Pomp & Circumstance, we do #WHATISGRAND, which sets us apart from other top marketing agencies in Toronto. We’ve built a big thinking, anything is possible, dare us to do it agency. How did we become one of the best experiential marketing companies in Toronto? By hand-picking a grand team and securing clients with big dreams.

We challenge ourselves every day to generate grand ideas that make waves in the world, not just in Canada. We’ve been recognized as one of Canada’s top 50 startups and one of the fastest-growing agencies in the world by AdWeek. 

But we’re not here to gloat. We exist to make brands like yours grander. 

If you’re interested in partnering with Pomp & Circumstance, a top PR marketing firm in Toronto, send us a note.