Riviera Chic? Mais oui. This summer we were proud to launch the Canadian expression of Boulangerie Bleue – a global activation taking place in 20 over cities around the world designed to introduce media, influencers and consumers to the French wheat that gives Grey Goose Vodka it’s distinct and premium flavour, underscoring its place in summer entertaining.
Four Canadian cities were transformed into the French Riviera, complete with a pop up bakery hosted by renowned baker, Marc Thobor that gave way to a farm-to-table style restaurant with Chef Jamie Kennedy at the helm, and buzzy riveria chic cocktail parties ala Riviera chic under the summer stars. Sounds like THE party of the summer right? Bingo.
Services: Strategy, Media Relations, Influencer Relations.