Founders

From back-of-a-napkin ideas, to midnight brainstorms to the agency you see before you, P&C is a dream come true that’s been brewing in our founders’ heads for a long time.
About Pomp and Circumstance
“Founding Pomp & Circumstance was the ultimate strike off our collective bucket list. It's a dream come true.”Lindsay Mattick & Amanda Alvaro

Lindsay Mattick

Co-founder

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Known for her award winning creative and journalistic instincts, clients across a range of industries have trusted Lindsay to help unearth, shape, and tell their stories and build their brands for over 15 years. Name the industry – Lindsay’s worked in it, from telecommunications, to fashion, from food and beverage to pharma. Prior to founding P&C, Lindsay was proud to have taking her previous agency from inception to its place on Strategy Magazine’s PR Agency of the Year List, Silver.

When she’s not busy helping leaders, companies and organizations tell their stories, Lindsay’s been proud to have spent the last couple years sharing one of her own. In the fall of 2015 Lindsay published Finding Winnie – an illustrated picture book that won the prestigious 2015 Caldecott Medal and quickly became a #1 New York Times Best Seller. Lindsay has shared her story around the world, from the London Zoo in England to the Lincoln Centre in New York City.

Words to live by?

 Carpe diem

Mantra?

I'm just getting started

Chief Characteristic.

Inquisitive

M.O.

Make it count

In another life she would:

Make and market seashell art

Still on the bucket list:

Cooking a meal with Jamie Oliver

Favourite question, from the gravitas box:

What do you know for sure?

In a hashtag:

#greenlight

Crutch word.

Literally

Favourite word.

In English? Shoreline. In Italian? Sprezzatura.

Future #pomppostcard to arrive from:

Amangiri

Latest inspiration.

AvroKO, “Magic Papers.” Space X, and the Highline, NYC

What is grand?

Hot air balloons on a horizon


Amanda Alvaro

Co-founder

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Amanda is an award-winning communicator, equally inspired by fashion and politics. For fifteen years, she's advised a broad range of consumer, lifestyle and corporate clients from pharma to telecom, beverage to beauty. Before launching Pomp & Circumstance, Amanda founded and ran another Toronto-based PR agency for almost a decade, growing it from inception to a small boutique to Strategy's Agency of the Year list 2014/15.

When she's not at P&C, you can find her bantering politics on CBC TV's Power and Politics as a regular commentator. And recently served as a proud member of the Trudeau Campaign Team. She's also the founder of Canadian charity, Artbound, which has built arts schools and provided funds to children and communities in Kenya, India, Guatemala. Amanda can also be found on the speakers circuit, with topics ranging from PR, politics, and women in business.

Words to live by?

What are you waiting for?

Mantra?

You can't take it with you

Chief Characteristic?

Ballsy

M.O.

Look forward, not back.

In another life she would:

Write a travel blog in a constant state of wanderlust. Or rule a small country.

Still on the bucket list:

Heliski Verbier

Favourite question, from the gravitas box:

What takes your breath away?

In a hashtag:

#jetset

Crutch word(s).

You know.

Favourite word?

Ace

Future #pomppostcard to arrive from:

South Andros Island, Tiamo resort

Latest inspiration?

The Ocean. The new Canadian politics. Anything written by Joan Didion or designed by Erdem.

What is grand?

A toast in a raucous room filled with your people.

Now let's talk about your project.

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