CIBC

Credit Card, meet wanderlust. P&C worked with CIBC to introduce a new, first-of-its-kind way for travellers to “carry” up to 10 foreign currencies while travelling, from the yen to the peso.

Given that spices were one of the world’s first currencies, we hosted a Night Market to evoke the spice route… Media and influencers were invited to tap into their inner gypsy while learning about the new card and experiencing tastes and cultures from across the Globe. A select group of Canada’s top restaurants were tasked with preparing food stations inspired by the ten countries whose currencies could be ‘loaded’ onto the card. Acclaimed chef David Hawkesworth was engaged to bring the Canadian station to life. Yum. Yum.

Services: Strategy, Media Relations, Influencer Relations, Event Planning.

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